UpfrontJuly 01, 2011 — Elena M. Macaluso, Sacramento Magazine
Sally Edwards intentionally finishes last in every Trek Women and Danskin Triathlon Series so that no other woman has to come last.
Running With It: As an athlete, Sally Edwards has achieved numerous feats, including winning the Western States 100-mile Endurance Run, holding the world record in the Iditashoe 100-Mile Snowshoe Race and competing in the 1984 Olympic Marathon Trials. With a new book and new iPhone app out, the 63-year-old-entrepreneur founded Fleet Feet, among other companies-and author, who has a master's in exercise physiology and an M.B.A., is hardly slowing down.
BE A BETTER RUNNER: That's the name of Edwards' latest book, co-authored by Carl Foster, PH.D., F.A.C.S.M., and Roy M. Wallack. The book combines the practical application (provided by Edwards), science (provided by Foster) and journalistic acumen (provided by Wallack) to help runners improve their times. "If you follow this training system, you have a pretty good shot of setting a PR (personal record)," says Edwards.
THERE'S AN APP FOR THAT: Edwards' company Up Beat Workouts developed Upbeat Workouts for Runners, an app that finds songs in your iTunes library that match your running cadence. "As you run faster, it goes into your library and picks a faster song," says Edwards, who has some 5,000 songs on her iPhone.
GADGET GEEK: That's how Edwards describes herself. "When I go out for runs, it takes an extra five minutes because I load all of my little toys into my system to make it really fun," says Edwards, who enjoys running along and swimming in the American River (as well as in Folsom Lake) and cycling in the Sierra Nevada.